Getting your attendees to download your event app is critical! In order to get the highest adoption, we suggest that you start pushing the event app to your attendees at least 2 weeks before the event.

So far, we have realized that emailing your attendees multiple times to introduce your event app is an effective strategy to attain these high adoption rates. In addition to that, we also suggest that you include information about your event app on the event website / RSVP pages.

In a perfect introduction email, you should have a short description of the app (why it would be useful to the attendee) and the instructions on how to get it on their phone.

Below you will find some suggestions that we have seen prove successful for other event organizers. Feel free edit or combine them to come up with the best email for your audience!

Instructions on how to get our Free Official Event App:

  • Download the "[Your Event App Name]" by searching for it in your Android Phone or iPhone's App Store, or by visiting this website: [App Download Page]
  • After the app is installed, please Sign Up and setup your Attendee Profile!
  • Select "Search for an Event" and find [Event Name] taking place in [Event City]
  • Select Join Now and use the Passphrase [Event Passphrase]

Introducing our event app:

  • In order to access the Digital Guide for our conference, please download our free official event app, [Your Event App Name]. This tool will provide you with the schedule, speakers, exhibitors, etc. all at your fingertips. You will also be able to use it to network with other attendees and build meaningful and impactful relationships!
  • Our official event app, [Your Event App Name], will be used for an enhanced networking experience in this event. If you haven't already done so, please take a minute and download the free [Your Event App Name] app and set up your attendee profile.
  • [Your Event App Name] will be our official app for the conference. This amazing new tool will act not only as your digital guide for the conference, but as a way to network with other attendees with the revolutionary Shake & Connect technology!
  • We are proud to announce our new event app for our conference this year! This tool has been trusted by events across the country to not only act as the Digital Guide for the event, but also help you network with other attendees and build meaningful relationships!
  • To access the schedule, speakers, exhibitors, other attendees and more at the tip of your fingers, please download our official conference app: [Your Event App Name]. Using this app, you will be able to stay up to date with all of the conference details while also unlocking your networking opportunities


If you feel like you need help crafting the best email possible, feel free to contact us with the draft that you have. We will be more than happy to help :)

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